I recently read an article in the Harvard Business Review about large companies using software to dominate their market places. HBR:How Software Is Helping Big Companies Dominate. The article seemed to say that while software enabled some companies to really grow, it didn’t have nearly the same effect for others. The difference was in how well defined the company’s goals and processes were. Companies who lived and breathed their company mission were able to make huge advancements with technology while companies who didn’t, had much poorer results from the same investments. That’s all fine and well for the Fortune 500 companies, but I think this applies to small business too. I think many small businesses have been burned by this.